The AIDS Awareness Ribbon, or red ribbon, is commonly seen adorning jacket lapels and other articles of clothing as a symbol of solidarity and a commitment to the fight against AIDS.

The Ribbon Project was conceived in 1991 by Visual AIDS, a New York-based charity group of art professionals that aims to recognize and honour friends and colleagues who have died or are dying of AIDS. Visual AIDS encourages arts organizations, museums, commercial galleries, and AIDS support groups to commemorate those lost to AIDS, to create greater awareness of AIDS/HIV transmission, to publicize the needs of Persons With AIDS, and to call for greater funding of services and research. Inspired by the yellow ribbons honouring American soldiers of the Persian Gulf War, the colour red was chosen for its "connection to blood and the idea of of passion -- not only anger, but love, like a valentine," as stated by Frank Moore of Visual AIDS.

Worn by host Jeremy Irons, the ribbon made its public debut at the 1991 Tony Awards, and soon became a popular and politically correct fashion statement for celebrities and other awards ceremonies. Because of this popularity, some activists worry that the ribbon has become simple lip service to AIDS causes; in one particular incident the First Lady Barbara Bush wore a red ribbon while sitting in the audience with her husband, but when she stood at the President's side during his speech, her ribbon was conspicuously missing.

However, the Ribbon Project remains a powerful force in spreading awareness of AIDS and stressing the need for further action and research of the disease. The sincerest hope for the Ribbon Project is that it will one day no longer be needed.

Inspired by the red ribbon, the pink ribbon became the symbol for breast cancer awareness. Although, like AIDS, breast cancer is certainly not an issue limited to the gay community, the statistics of breast cancer are historically higher in women who do not bear children. Consequently, for some lesbians breast cancer awareness and prevention is a particularly important issue.